Video Built on Strategy & Craft


Good video starts before the camera rolls. I work with you from concept through final edit to create films that aren't just well-shot—they're strategically built to work for your business.


Whether it's a brand campaign, live event coverage, or a story that needs to be told, I handle the full process: lighting, audio, camera work, editing, and the planning that makes it all come together on time and on budget.


My Expertise: Concept Development • Creative Direction • Lighting • Audio • Camera Work • Post-Production • Efficient Workflows

H-E-B Brand Builders Series


An educational video series for H-E-B's internal teams, designed to inspire product innovation and drive Own Brand sales. I led creative direction and production from concept through final edit, scaling the project into a multi-episode series.Role: Creative Direction | Production Planning | Videography | Styling | Post-Production


Role: Creative Direction • Production Planning • Videography (audio + lighting + camera) • Styling and Staging • Post-Production

Townsend Barbershop


A glimpse into the community Sweet has built at Townsend Barbershop. Shot on a random afternoon, this video captured the authentic energy of the space and resonated deeply with her clients - generating 4,500+ views, 432 interactions, and comments like "one of my favorite places to be" and "best barbershop in SA 1000%".


Sometimes the best brand content isn't planned. It's just showing what's already there.


Role: Videography | Post-Production

Trinity University


A brand commercial celebrating Trinity's historic leap in national rankings - from #59 to #40 among liberal arts colleges. Created to capture the university's momentum for prospective students and stakeholders.


Role: Creative Direction • Videography • Production • Post-Production

Trinity in Vietnam


A two-week production trip to Vietnam creating recruitment content for Trinity University's study abroad program. I captured candid student experiences and personal interviews, building a scalable content library the university continues to use across their campaigns.


Role: Creative Direction • Videography • Production • Post-Production

H-E-B Texans Helping Texans Series


A cooking series created for H-E-B during COVID-19 to bring accessible recipes into Texas households when people needed them most. What started as a single video grew into a successful series that generated over 1.4 million views on YouTube.


Role: Videography • Production • Post-Production